The New Planning is Modeling
The Strategy Blueprint
Millions of organizations nowadays use the business model tools, like the Business Model Canvas, as their blueprint for strategic planning.They use the Canvas as their strategic playground, to create changes in their business model from one year to the next and enhance their market. It allows, through co-creation for planners to participate and plan using a common language.
Every business unit in the organization has its business model. The use of the a common language allows you to see across business units, and compare strategies, their synergies and differences.
Business Modeling the Competition and Customers
With business modeling you can really understand how your competition creates, delivers and captures value, in its unique business model. You can use the insights to strategically analyze competitors, their constraints and advantages, and design better and smarter business models. The same toolbox allows you also, to understand your target customers and their way of creating value and capturing it. The “secret code” of how to align strategically to your customers allows new ways, never discovered before.
Portfolio of Business Models
The emerging of new business models, needs the management of that portfolio. From improving existing models to inventing new ones for the future, this allows the tracking of synergies or cannibalization across the portfolio. So, in addition to product and brand portfolios, managing business model portfolios is where strategy is going.