Turning Your Ideas Into Market Results
We help you to test your idea in the real world
After designing a variety of business model options with you and your team, we help you to test your assumptions in the market. As the say, “the proof is in the pudding” – it is all about understanding the customers and their motivation to buy the product or service. We help you and your team to know the customers through Customer Validation. Get out of the building, make observations and interview them through a Customer Safari. We help you build a Minimum Viable Product (MVP) to get real feedback from customers, to know what creates relevant value and what doesn’t.
We help you to test your business model options with partners, resources and capabilities on one hand, and with customers and channels on the other.
We help you to implement your business idea
We help you and your team to convert your business model prototypes into a concrete product, service, business unit or startup, and set the first steps towards implementation. By using graphic roadmaps we help you to turn your ideas into market results.